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Our Mission

Our Mission and History

The Trek Bicycles of Raleigh advantage starts with a dedicated staff of knowledgeable cycling enthusiasts who bring added value to every customer interaction.  We feel fortunate to be able to sell an empowering product – the modern bicycle.  We take seriously our responsibility to promote its safe use in as many ways as possible.  Our longstanding commitment to advocacy includes involvement in regional bicycle transportation development, trail development, organized rides, event support, in-store classes, and safe riding skills clinics for any youth or civic group that will allow us.  We’re committed to building a more bicycle friendly environment while providing quality products and unyielding customer service.

Trek Bicycles of Raleigh Mission Statement

Our mission is to make a positive difference by creating a successful environment to share the love of our sports. We will do this based on:

  • To be guided by the highest level of integrity and honesty, and to always do what is right;
  • To work hard to always do our best through a commitment for continual personal improvement, while having fun in the process;
  • Our commitment to be more than fair in servicing and respecting all parties;
  • Through advocacy, help to make our area a great place to ride great bikes.

Company History

Trek Bicycles of Raleigh was founded in 2005 by Jeff and Roxane Roberts.  Jeff has managed bicycle, specialty running, and skiing retail as well as worked in the pharmacuetical and engineering industries.  Roxane has been a physical educator as well as a publisher's representative in the educational publishing industry.